In the past few years, the landscaping business has grown in demand.
After the global hit of the pandemic a few years back, when people were isolated in their homes, people began to realize how important it is to make your home a haven—in or out. Because of this, people have been looking at their landscaping as they have realized that nurturing your home is one of the secrets you can do for your wellness.
While establishing a landscaping business is difficult, it doesn’t mean it gets easier after you start. Growing a landscaping business is a new challenge, but it’s possible with the right strategies in place.
1. Quality, quality, quality
Is your landscaping company known for its high-quality services or the opposite?
If you’re planning to grow your landscaping business, the first thing to take a look at is the quality of your services. This means:
- Always provide your best work, no matter how big or small the job
- Being professional and courteous at all times
- Going above and beyond to meet client’s landscaping needs
- Keeping your client’s gardens and yards looking their best
By providing top-notch landscaping services, you’ll attract new clients and keep existing clients coming back in the future. This also leads to referrals through word of mouth, which means more work for your company. It also means being available when your clients need you, whether for a last-minute lawn mowing job or a full redesign of their garden space.
2. Competitive Pricing
Providing competitive pricing can be a smart way to grow your lawn care business. By being competitive in pricing, you can have higher customer retention and even attract new clients. Additionally, doing market research while being competitive can help you stand out from other landscaping businesses.
Some things to keep in mind when formulating prices for your landscaping business are the following:
- Reasonable Price – with the services you currently have, determine the most reasonable price you can offer for your services. If you know you’re providing high-quality services, don’t hesitate to charge a higher fee. You can also do a competitor scan to know how much other landscaping companies are pricing their services – you can use this as a baseline so your pricing is at par with the industry.
- Overhead Cost – this covers the labor, material cost, and other associated cost. Make sure that you are taking into cost consideration your overhead to ensure profit still.
- Target Market – are the prices you tagged for your services affordable to your target market? If the prices of your landscaping services are too high, you can lose potential customers since they won’t be able to afford them.
Be sure to offer promos and discounts that are relevant to your business. For instance, if you specialize in lawn maintenance, you might offer a discount on your landscaping services during the summer and spring months.
3. Invest in Tools and Equipment
Want to take your landscaping business to greater heights? Investing in better tools and equipment is the smart move to do so. With the right resources, you can offer your customers an even wider range of services, which means more work and more revenue.
Certainly, investing in expensive assets can hit your company’s finances, but this investment can pay off hugely with the right research and suppliers. Make sure to consider the long their cost of ownership (e.g., maintenance cost), as well the capabilities and features of the equipment.
One of the prominent digital tools in the industry is construction dispatching and scheduling software. This solution can help your team track your current tools and equipment and your schedule and productivity – see your business in a bird’s eye view. With careful planning, investing in new tools and equipment can help your business grow on all cylinders.
3. Grow Your Marketing and Advertising
Investing in your company’s marketing and advertising is necessary to build brand awareness and further widen your customer base. This can build a positive reputation for your business and expand your network. Some fresh ways that you can promote your landscaping business are through the following:
- Online advertising and social media marketing
- Conduct open houses to attract potential partners and customers further
- Promote through radio and television commercials
- Distribute brochures and flyers and post them in public locations
- Encourage customers to leave reviews on your landscaping social media business page and your website
No matter your chosen marketing method, ensure it carries an effective and professional tone.
4. Build a Skilled Landscaping Team
If you want to build a strong landscaping company, you should build a company with strong individuals first. Your landscaping team will be responsible for carrying out your everyday business operations. Having a strong landscaping team can strengthen your company through the following:
- Your customers are always happy because your output is always top-notch. Having skilled workers in your team gives you peace of mind that you will always get good results. Good quality service can domino effect on more work opportunities through word of mouth and referrals.
- Skilled workers don’t need much time to finish tasks since they are efficient. In turn, this can shorten your work timeline and reduce operational costs.
- Employing employees as passionate as you in the landscaping business can create a motivated and productive work environment.
List skills and characteristics you know will fit the employees you want for your landscaping business. Once you have hired your skilled team, ensure that you provide them with enough support and training to help your employees succeed in every job you assign them.
Moreover, you can also incorporate construction employee scheduling software for easier communication with your team. You can schedule tasks and assign work easily, saving huge chunks of time for you and your team.
5. Expand Your Connections
Expanding your connections is not a new business move – it’s been used for generations for a reason. Building good relationships with your stakeholders is one of the secrets of the top and most successful companies in the landscaping industry for the following reasons:
- With employees: When you hire your team, make sure to include competitive pay, health or insurance coverage, crew dispatching software to help them, and other benefits to build a positive and productive work ethic and to increase employee retention rate.
- With landscape professionals: building relationships with skilled landscapers and professionals in the landscaping industry can help you to stay up-to-date on the trends and techniques. They can also provide you with valuable contacts and even wider connections.
- With Suppliers: By maintaining relationships with your suppliers and vendors, you can ensure that your team always has the resources they need to get the job done on time and with good quality.
- With Clients: By building a good relationship with your clients, you can retain loyal customers who will continue patronizing your services for years.
By taking your time to get to know your stakeholders and their needs, you can build a lasting relationship that will sustain your business.
Explore Niche Landscaping Services
As a landscaping owner, you should always be looking for ways to expand your services to not stay stagnant in the industry. One way to do this is to provide your clients with a wider range of landscaping services. This could include niche services such as the following:
- Landscape Maintenance
- Garden Care Business
- Commercial Landscaping
- Residential Landscaping
- Landscape Design Business
- Landscape Construction Business
- Irrigation Business
- Snow Removal Business
- Interior Landscaping Business
- Landscape Ornaments Manufacturer
- Landscape Equipment Retailer
- Hydroseeding Business
- Weeding Service Business
- Landscape Consultancy
- Landscape Events Business
- Landscaping Supply Rental
Another way to grow your business is to offer more specialized landscaping services. By providing more specialized work, you will be able to attract new landscaping clients who are looking for very specific services. Expanding your landscaping services can grow your business, attract more clients, and increase customer retention. A good construction dispatching and scheduling software can help you manage multiple tasks simultaneously, so you will not be scared to expand your offerings.
Currently, the landscaping industry is very competitive, and small landscaping owners need to work strategically to stand out.
Key Takeaway
As you can see, there are various landscaping strategies that you can integrate to win more clients and more work. Remember that your competition will also implement strategies to attract more clients, so ensure your landscaping company is always one step ahead.
Pro Crew Schedule is a great construction dispatching software for scheduling landscaping jobs and ensuring that your landscape design projects are progressing according to plan and running smoothly. You can manage every aspect of your landscaping business, including service scheduling, inventory management, and job dispatching, anywhere you want.
